Which best describes bait and switch marketing?

Bait and switch marketing is characterized by offering a product at an attractive price to lure customers into a store or onto a website. Once customers arrive, they often find that the product is either unavailable, has different specifications, or is of a lower quality than advertised. The ultimate goal is to redirect customers toward a different product, often one that is more expensive or less desirable. This practice can be misleading and is often considered unethical or even illegal in many jurisdictions.

While it’s important to note that this tactic may technically fall under the category of advertising, it does not represent a legitimate marketing strategy aimed at building customer relationships or brand loyalty. Instead, it focuses solely on attracting customers with the intent to sell them something else upon their arrival. The other options do not capture the essence of bait and switch marketing adequately.