What is an independent agent's primary role?

An independent agent's primary role is to represent multiple insurance companies, which allows them to offer a variety of coverage options to their clients. This versatility enables the agent to compare different policies and prices, ultimately helping clients find the best coverage that suits their specific needs and budget. Because independent agents are not tied to a single insurance provider, they can leverage their knowledge of the market to tailor insurance solutions to individual clients, ensuring that they receive optimal protection and value. This flexibility is a significant advantage for consumers seeking personalized insurance options.