Active retention occurs when an individual is aware of the risk and chooses to:

Active retention occurs when an individual recognizes a risk and makes a deliberate choice to retain it rather than taking measures to eliminate or transfer it. This choice often involves a realistic assessment of the potential consequences and the belief that they can manage the risk effectively. For example, someone may choose not to purchase insurance for a specific risk because they feel confident in their ability to absorb any potential losses associated with that risk.

By consciously deciding to retain the risk, the individual acknowledges its existence and accepts responsibility for the outcomes, whether positive or negative. This strategy can be used as a means of cost-saving or when the potential loss is relatively insignificant.

The other options reflect different risk management strategies: ignoring the risk suggests a lack of awareness or disregard, transferring the risk to an insurer involves shifting responsibility, and avoiding the situation entirely means eliminating the risk rather than retaining it.